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Belief Matters Infinitely More than Your Widget

Here’s how Apple’s Chief Tim Cook responded to a question from analysts about how Apple would be different without Steve Jobs should he not return from his medical leave of absence in 2009:

“We believe that we are on the face of the earth to make great products, and that’s not changing,” Cook declared.
“We believe in the simple not the complex…We believe in saying no to thousands of products, so that we can really focus on the few that are truly important and meaningful to us,” he added.
“We believe in deep collaboration and cross-pollination of our groups, which allow us to innovate in ways other cannot…And I think that regardless of who is in what job those values are so embedded in this company that Apple will do extremely well,” he concluded.

That’s powerful stuff.  It’s the stuff of great companies and great leaders.  It’s truly the approach we try every day to live at pc Central.  Apple isn’t perfect.  We’re not.  But we both have beliefs.
Please read this excellent article, “It’s not what you sell, It’s what you believe” and you’ll be richer because of it.

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