I think pcCentral is in the business of Productivity as a Service (PaaS) – We’re in the business of ensuring business owner focus on things that create value while shedding those which do not – i.e. PRODUCTIVITY. So perhaps I’m coining a new buzz phrase for our industry or this may be a new marketing campaign for us. Either way get out of the weeds and create value. The lifespan of a typical business is short enough. Be your best and shun the unproductive.